Durable Human (2 book series)

How Free Content Can Boost Book Sales

To sell more books, authors and publishers need to actively manage how their books are discovered, including which excerpts potential buyers can read for free.

“Every author writes different kinds of books and has different audiences, but your audience always wants value,” says Rob Eagar, president of WildFire Marketing. Fiction readers are looking for emotion and stories that inspire, while non-fiction readers want to learn new information or how to overcome a challenge.

So, as Rob advised at Digital Book World’s recent Discoverability and Marketing conference, when doling out free content, don’t just settle for the first chapter. Instead, answer the reader’s age-old question: What’s in it for me? Continue reading

Poem Describes a Durable Human

Kids-playing-in-creek-at-Erie-Art-Museum-Blues-and-Jazz-Festival-2012As some readers of this blog may know, I am also writing a book called The Durable Human. It’s not easy to explain what it means to be “durable.” So I was thunderstruck when I heard Garrison Keillor on The Writer’s Almanac read this love poem by Sharon Dunn:

Genes

My eleven year old son wants to fish,
he owns two rods, one saltwater,
one freshwater. He loves knives,
Bowie knives, Swiss Army
knives, “Knives like this one?”
my brother says, opening his desk
drawer and taking out a small
jackknife with antler handle.
My boy camps outdoors, begs to sleep
outside, is always shooting
arrows, rubber band guns,
he is lashing together a fort
in the backyard. He sails,
swims, kayaks and wants
to know the stars.
The outdoor hunting genes
are in the dark men in my family.
Yet I believe he is a son of light.
His joy in reading, cooking
and piano are fanned
from the tinderbox
of his father’s heart.
He will save rainforest,
he will grow vegetables,
keep horses, fly his own plane.
He will make his own brave life,
he will not remake our lives
nor redeem us, nor pity us.

[From Refugees in the Garden: A Memoir in Poems. © The Rose Press, 2009] Continue reading

Helping Women get Comfortable with Cycling

Riding my bike to a meeting the other day, I suddenly realized how happy I felt. Being so close to nature was wonderful, amid crimson cardinals darting through the underbrush and the sound of rushing creeks, but there was more to it than that. I had an exhilarating sense of freedom.

Apparently, that’s not a new feeling for women who bike. In fact, we have enjoyed that special kind of autonomy since the late 1800s, when the bicycle was introduced in America. As suffragette Susan B. Anthony put it, having the ability to ride away from the protective atmosphere of the home “changed women.”  Continue reading

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