How Free Content Can Boost Book Sales

To sell more books, authors and publishers need to actively manage how their books are discovered, including which excerpts potential buyers can read for free.

“Every author writes different kinds of books and has different audiences, but your audience always wants value,” says Rob Eagar, president of WildFire Marketing. Fiction readers are looking for emotion and stories that inspire, while non-fiction readers want to learn new information or how to overcome a challenge.

So, as Rob advised at Digital Book World’s recent Discoverability and Marketing conference, when doling out free content, don’t just settle for the first chapter. Instead, answer the reader’s age-old question: What’s in it for me?

Another golden nugget of advice from DBWDM:

Jon Fine, Amazon’s director of Author and Publisher Relationships, says authors with books on Amazon should upload (onto Amazon) a PDF of their manuscripts. That way, when someone is looking for a particular topic, not only the book’s title but every word of the book will be searched, making it much easier to discover.

The discoverability message was also loud and clear throughout Digital Book World 2013: we need to know as much as we can about the brave, new world of metadata if we want to successfully sell books.

 

One thought on “How Free Content Can Boost Book Sales

  1. Yes indeed. It’s the only way to boost your sales when your active in it. Update it every week and then you’ll just notice it that it’s kicking!

Leave a Reply

Your email address will not be published. Required fields are marked *

All content © 2016 Durable Human Productions Design by MonkeyPAWcreative.com.
Some books and other products recommended on this site may be linked to the Amazon Affiliates Program. See Amazon Privacy notice.

FREE DURABLE TIPS CARD

7 essential habits for living a durable life TELL ME WHERE TO SEND IT!

JOIN US

Sign up for The Durable Human mailing list.

%d bloggers like this: