Durable Human (2 book series)

Meet the DC Cast of Listen To Your Mother

copyright 2013 Jenifer Joy Madden When buying a bunch of flowers, I’m always happy when – peeking out – are the pinky green buds of an oriental lily. Over the next few days, I love to watch each unfold its sinuous leaves and relish their heavenly fragrance. I thought of lilies as I found myself planted in a cozy suburban living room with this year’s Washington, DC cast of Listen to Your Mother. We had been invited by Stephanie Stearns Dulli and Kate Coveny Hood, director and producer respectively of the yearly, live celebration of the grit, gripes and glories of moms in particular and parenting in general.

After enjoying a spread of cheese and artisan pizza artfully prepared by cast member and host, Lara DiPaola, we sat down to read our essays. One by one, we bared our souls, each offering her or his contribution to a diverse bouquet of stories: many were funny, some surprising, and a few could break your heart. Through the evening of tears, tissues and hugs, we created something beautiful together, born of our durable human traits of curiosity, creativity and compassion.

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Replant Native Trees that Turbocharge Nature

When replanting a tree, choosing just the right native can turbo-charge the natural environment. So says renowned plant expert Douglas Tallamy who has compiled a list of native plants that deliver a bigger biodiversity bang for the buck because they attract more insects, birds and other animals. “All native plants are not equal when it comes to supporting insect herbivores and thus other forms of wildlife.”

The news comes just in time for the northeast U.S. where thousands of trees destroyed in Superstorm Sandy are being replanted by residents and towns which may be focusing more on trees that are “utility friendly” than friendly to the natural environment. Continue reading

A Prospective Author’s Perspective 2013

Above my front door is a high window I can’t clean without a ladder. I like to position it so it’s rock steady before I grab a rag and step up. Authors feel the same way about launching their books – and in 2013, there are more ways than ever to secure a sure footing.

When I wrote my first Prospective Author’s Perspective after Digital Book World 2011, it was early days for e-books and it seemed that all of book publishing was in flux. At this year’s DBW, the dust had settled to reveal that content creators have more control – and more options. Continue reading

How Free Content Can Boost Book Sales

To sell more books, authors and publishers need to actively manage how their books are discovered, including which excerpts potential buyers can read for free.

“Every author writes different kinds of books and has different audiences, but your audience always wants value,” says Rob Eagar, president of WildFire Marketing. Fiction readers are looking for emotion and stories that inspire, while non-fiction readers want to learn new information or how to overcome a challenge.

So, as Rob advised at Digital Book World’s recent Discoverability and Marketing conference, when doling out free content, don’t just settle for the first chapter. Instead, answer the reader’s age-old question: What’s in it for me? Continue reading

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