Whether you’re an author, publisher or anyone else, good old email still works to get your message out. You just can’t send it the same old way.
9 out of 10 people read email, while just 6 in 10 hang out on social media. Chances are 1 in 5 a reader will act on an email message, as opposed to 1 in 100 on Facebook and a scant 0.3% on Twitter.
That’s according to interactive marketing expert Jessica Best. The folks at Digital Book World asked her to speak at their recent conference on discoverability and marketing because, in today’s world, email is needed for both.
Jessica says you can’t just send out “one big email” any more. You need to target like a laser beam, using the recipient’s first name if possible. Also, as she told The Durable Human, a picture is worth a thousand words. Continue reading