Durable Human (2 book series)

Tips for Effective Email Marketing

Whether you’re an author, publisher or anyone else, good old email still works to get your message out. You just can’t send it the same old way.

9 out of 10 people read email, while just 6 in 10 hang out on social media. Chances are 1 in 5 a reader will act on an email message, as opposed to 1 in 100 on Facebook and a scant 0.3% on Twitter.

That’s according to interactive marketing expert Jessica Best. The folks at Digital Book World asked her to speak at their recent conference on discoverability and marketing because, in today’s world, email is needed for both.

Jessica says you can’t just send out “one big email” any more. You need to target like a laser beam, using the recipient’s first name if possible. Also, as she told The Durable Human, a picture is worth a thousand words. Continue reading

Driverless Vehicles and Human Durability

Will vehicles which drive themselves help or hurt us as human beings? It may not be an either/or proposition.

In today’s Washington Post I paint a picture of how an edge city near Washington, D.C. can be wired with a system connecting smart phones with self-driving cars, buses and trucks. We hear from robotics expert Robert Finkelstein and consultant Richard Bishop who say we’ll gain productive time if we aren’t driving or caught in traffic. We’ll be safer, too. Smart vehicles have onboard sensors which are being shown to dramatically reduce crashes. Plus they never get tired or distracted. Continue reading

Toward an Author Bill of Rights

One of my most useful souvenirs is from the gift shop at Alcatraz—the notorious, now-closed penitentiary perched on a rocky island off the coast of San Francisco. The utilitarian black coffee mug is printed with these white letters:

REGULATION 5:

YOU ARE ENTITLED TO FOOD, CLOTHING, SHELTER, AND MEDICAL ATTENTION.

ANYTHING ELSE YOU GET IS A PRIVILEGE.

The Book Camp crowd gets its marching orders

Marching orders issued at Book2Camp

When I used the mug last week, it reminded me of Book²Camp, the “un-conference” I had just attended in New York.

“Book Squared” is an informal, no-cost gathering of writers, book producers and publishers. The group sets the agenda, so any attendee can suggest a topic as long as he or she is willing to lead the discussion. Continue reading

Give the Gift of Less E-Mail

As we face a new year’s load of fresh information, consider this resolution: abiding by the Email Charter.

It’s Chris Anderson’s idea. As curator of the TED thought leadership conferences, he gets a torrent of e-mail. Chris pines for the good old days when people didn’t “barge into someone’s house or office and expect, then and there, 20 minutes of thoughtful, focused attention.”

As he warned in the Washington Post, your inbox is “a to-do list that anyone in the world can add to. If you’re not careful, it can gobble up most of your week.” Or someone else’s.

Here’s an example. Say I get an e-mail about a grant which could benefit my non-profit. I begin reading the lengthy attachment and soon my attention wanes. What do I do next? Forward it on to someone else, with the note: “Do you think we should bring this up at our meeting next week?” Continue reading

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